Sunday, January 15, 2012

Negotiating the Deal

You have done all the work to get your house ready. You looked at the comparable properties. You chose the right price and now you have an offer.  Yikes! What to do?
Strong negotiation and people skills are critical once you receive an offer. The goal is to reach mutual agreement between the buyer and the seller. Generally the buyer wants to buy for less and the seller wants to sell for more. Already we’re at cross purposes! But, with a listing price that appeals to a few buyers, right off the bat, your chances of getting someone to step up and meet your terms is increased.

The goal is to keep the communication rolling along, stay focused and calm and create a plan that works for everyone. Remember that once you have a signed deal we will still be working with the buyers as they have their building inspection and decide whether to move forward.

We research the buyers, their loan, their agent and their recent experience with previous offers. Did they write an offer last week, have an inspection and walk away from the deal? Why? Have they made 6 offers on properties below asking price and never put a deal together?  Is there a silent partner like a parent who is really the decisionmaker? Have they seen and approved the house? How much down payment? Closing date?

Whatever we’re presented with, it’s our job to be clear about the pros and cons of an offer and try and meet your needs – to sell your home for the best price possible in this market.

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